84 Marketing Steps that Sell your Home for a Rockin’ High Price
November 18th, 2008 categories: Selling your Home
Today’s Market requires more than traditional home marketing to sell a property. Using a proprietary 84 step detailed written marketing strategy, we can sell your home for the highest possible price, with the terms and conditions you want, in the least amount of time. Here’s how . . .
Traditional Marketing only goes so far . . .
When you list a home you expect certain things. Obviously, there should be a sign on the property, some sort of lockbox so Realtors can show your home, a listing in the local Multiple Listing Service (MLS), maybe a newspaper ad or an open house. All of these things are pieces of the traditional marketing pie. There are many Realtors out there today that focus on these things to sell your home. They are soon to go the way of the dodo because these traditional marketing methods are no longer enough to effectively market and expose your home to the full scope of potential buyers in the marketplace.
An Upgraded Marketing Strategy takes your home listing further . . .
Let’s talk upgrades. To effectively market and expose your property for sale you need to show it to every buyer that may be interested. How do we do that? Well, we have traditional marketing in place to take care of traditional buyers. Now we need some new tools to pull in every buyer we can find. Tools such as:
- Internet Listings- List your home on every site that buyers frequent from Realtor.com to Trulia, Zillow, and Craigslist along with dozens more.
- Virtual Home Tours – Professionally produced photo tours with audio commentary help buyers visualize your property before they set foot inside.
- Online Video Tours – Virtual tours are so 2006. Fewer than 10% of home listings have online video tours distributed through sites like YouTube, Wellcomemat, or Tubemogul. Be one of the early adopters and reap the benefits of additional exposure for your home.
- Call Capture – Offer the additional service of a free audio tour of the property while capturing the buyer’s phone number for direct followup.
- Viral Marketing – Buzz about a home will build quickly when distributed online through word-of-mouth on blogs, forums, and social networking sites.
- Custom Home Website – Your home can strut it’s stuff online with a custom home website and domain name that features tons of pictures, videos, and lists of amenities. Tell a story about the home that makes buyers get emotionally attached.
- Email Blast Marketing – Jump start your home marketing with an email blast to prospects and top agents in the area. Don’t depend on buyers coming to you . . . go out and get them.
These marketing techniques (along with a number of others that we like to keep secret) will boost your home exposure to the point where every potential buyer knows your property is for sale. More buyers create competition. Competition brings you a higher price for your home.
What do you think are the best tools to market your property?
If you would like to know more about the 84 steps that market your home to it’s fullest potential get in touch today. You’ll be glad you did.
